22

2023

-

02

My pattern, I make the decision "hot stamping leads a new consumer market

My pattern, I make the decision

Nowadays, personalization has become a goal pursued by many people, especially young people. Branding your own unique mark on your own territory is a fascinating idea. And ironing can simply achieve this dream. Clothes, hats, shoes, socks, mobile phones, accessories, drinking cups, eating bowls and plates, gifts for friends... all of these can be printed with your favorite patterns and symbols. Hot stamping has won the favor of many young people and children due to its fashion, personality, and casualness, as well as its simple form of expression of what you see is what you get. It indeed reproduces the trend of fashion again, "my pattern, I make the decision". It has not only become a way for them to express their personality, but also brings endless business opportunities to the hot stamping market and leads a new consumer market.
Hot stamping originated in the United States and has a long history and tradition. Personalized hot stamping clothing refers to the use of heat transfer printing technology on a very ordinary and ordinary clothing, using special hot stamping equipment and specialized ink to print patterns that consumers like on blank clothing and other substrates, such as: celebrity quotes, the river in front of their hometown, beautiful jade photos of their beloved wives, mischievous pictures of their beloved children, photos of celebrities, and so on, So that the clothing can showcase one's individuality. In the United States, from presidents to civilians, almost everyone has one or several personalized clothing that they love. It not only showcases their unique personality, but also often evokes a beautiful memory.
In China, with the improvement of people's living standards and aesthetic awareness, wearing a personalized clothing to showcase their uniqueness has become an increasingly popular dressing style among young people. However, clothing produced in large quantities from factory assembly lines usually has the same style and pattern, which is difficult to meet people's desire. And ironing clothing is winning the favor of many young people and children with its fashion, personality, casualness, and simple expression of what you see is what you get, becoming a way for them to express their individuality. As the young people and children with the largest consumer group and the most active consumption ability, "My patterns are my own" has undoubtedly brought endless business opportunities to the hot stamping market.
In the store of Liyuan Photo Studio near Universal Studios in Beijing, the reporter saw that in addition to taking professional Canadian Canada Permanent Resident Card photos and various digital photo receipts required for entry and exit, there were also some adult clothes, bags, hats, bags, etc., also printed with various patterns. In addition, there are scarves, gloves, cotton uniforms, casual wear, bed sheets, curtains, etc. Hot stamping serves as the finishing touch for these costumes.
The equipment and consumables used mainly include ironing machines, cup ironing machines, printers (six colors), transfer paper, library CDs and T-shirts, pillows, backpacks, cups, sublimation ink cartridges, inkjet printing paper, etc. In addition to basic equipment, other consumables can establish long-term ordering relationships with clothing or daily necessities companies. If joining other brands for business, the franchisee can provide clothing and other supplies with a unified brand logo, in order to promote the brand and increase its visibility.
Moreover, hot stamping can not only be printed on clothing, but also on crystals, cups, plates, toys, gifts, and various accessories. In this way, using one technology can greatly enrich the variety of products. With more product categories, the corresponding customer base has greatly expanded, and the market space has naturally increased significantly.
In addition, if we can collaborate with film studios, enterprises, and other companies to add elements of advertising and corporate design to hot stamping, it not only further expands the sales channels of hot stamping, but also adds cultural value to hot stamping. In this way, due to its simple printing process, easy operation, and economic availability of the required materials, it can also be widely printed on various materials, making it convenient for both civilian and industrial use, The market prospects of hot stamping are even more unlimited.
Due to the fact that the consumer group of this product is mostly young people who pursue individuality, fashion, and cutting-edge, especially college and middle school students who are passionate about cartoons and other popular cultures, when choosing a storefront, it is advisable to consider the vicinity of the school as much as possible. The schools mentioned here are vocational schools, vocational schools, and universities. In addition to daily operating income, they can also reap benefits every year when students graduate. In addition, the most popular tourist attractions of Universal Studios in Beijing at present will benefit the development prospect of the hot stamping market.


03

/

17

Related news

Development History of Flat Silicone

Silicone is an amorphous substance and is a highly active adsorption material. Compared to other similar materials, it has many advantages, such as high adsorption performance, stable chemical properties, high temperature resistance, and low cold resistance; Both toughness and elasticity are very good. It will not deform due to external forces. In terms of environmental protection, it will not fail to meet the testing standards due to the environmental indicators generated by printing, as it does not contain harmful substances (see the testing report). Everyone knows that silicone is used in baby bottles and nipples, so the product can explain whether silicone is good or not, because baby products are the highest testing standard.

03

/

17

Related news

Basic Pure White T-shirt Ironing Tutorial

Basic Pure White T-shirt Ironing Tutorial

03

/

23

Related news

What is the difference between hot stamping and heat transfer printing? Do you have an ironing T-shirt

The technology level of the clothing customization industry is constantly evolving and developing, and the addition of various new customized materials has broken the stereotype of customization styles in the industry and created several process combinations. As on-demand printing is gradually being accepted by the public, printing technology has also received more attention.